origin of the name "DASSAI"
The name of our sake, DASSAI, means "otter festival," and the origins convey much of what we are about. Part of the name refers to an ancient name for the region here in Yamaguchi Prefecture, as long ago there were many otters frolicking in the nearby rivers. Otters will lay out the fish that they catch on the shore, almost as if they are showing them off in a festival. This led to references to "otter festivals" in ancient poems. But there is more.
A famous haiku poet named Masaoka Shiki that lived about a century ago referred to himself as DASSAI, because of his propensity to scatter his reading material all over the floor of his room in much the same way as otter spread out their fish, so much so that there was no room to walk around.
More importantly, Masaoka was instrumental in creating a revolution in Japanese literature during his time. We want to convey that nuance too, as part of our philosophy of sake brewing. The theme underlying DASSAI sake is "Making sake is making dreams: opening a new era of sake." To us, this means that we never become complacent with existing tradition and handcrafted techniques, but rather we want to reform and revolutionize how some things are done, and in so doing make superior sake.