Brand name for the sake to-be-brewed in our New York Brewery officially decided!
We have decided on our brand name for the sake that Asahi Shuzo’s New York Brewery will produce:
The brand name is “Dassai Blue”.
The “Dassai Blue” brand concept comes from a Japanese proverb; literally translated to “Although blue dye comes from the indigo plant, it is bluer than indigo”. A similar idea is nested in the famous proverb “the scholar may waur the master”.
By branding “Dassai Blue” its American counterpart, Dassai expects it to brew as high as a quality sake.
We plan on using both rice in the US and Yamada-Nishiki rice in Japan.
By producing on-site, “Dassai Blue” is meant to be several kinds of sake with different price ranges affordable to all of our faithful customers.
Details on the final products are yet to be determined, although we are undergoing trials and errors so as to be able to deliver to be experience to our American customers.
The Brewery itself should be completed by the end of 2020.