At the end of Brewmaster’s Diary #561, I concluded with the following thoughts.
Reading the comments selected by AI, I found myself thinking, “AI doesn’t always help humanity move in a positive direction. It can also stir things up among people.” It made me realize that AI can, in fact, amplify human foolishness. It left me feeling a little uneasy about the future.
Looking back, I regret having written that. It felt narrow-minded and uninteresting.
To be clear, I haven’t changed my views on AI itself, but my writing came across as dismissive of diverse opinions. And if we reject diversity, wouldn’t the Dassai of 25 years ago have been dismisses as well?
Back then, after our brewmaster left, we began experimenting with sake brewing without a traditional toji (master brewer)—a concept completely outside industry norms. Dassai was something no one could quit categorize. Yet, unbelievably, it survived and has grown to what it is today.
Ironically, what was once a desperate move—brewing sake without a toji—has now become increasingly mainstream. So, it's perfectly fine for others to revere the traditional toji system. If some even emotionally attack Dassai’s approach, it’s understandable. We don’t need to heed their words, but we should simply smile and let it go.
Above all, we are profoundly grateful to our customers who supported Dassai when it was still undefined and uncertain.
Precisely because of that support, taking on the challenge of competing with champagne and wine in the global luxury market is not just our goal—it’s a mission entrusted to Dassai.