DASSAI BLUE, made at the DASSAI BLUE Sake Brewery in New York by Asahi Shuzo Co., Ltd. (HQ: Iwakuni-shi, Yamaguchi, President: Kazuhiro Sakurai), which opened on 23 September 2023, has finally arrived in Japan.
DASSAI BLUE type 23 and DASSAI BLUE type 50, which are currently available in the US, will be sold in limited quantities and exclusively at a few selected stores in Japan from Tuesday April 23rd 2024.
■ Thoughts of Hiroshi Sakurai, Chairman of Asahi Shuzo Co., Ltd., on the launch of DASSAI BLUE in Japan.
“DASSAI do not change the direction of its sake for the sake of sales. We only make Junmai Dai-ginjo, even if the cost is high, using the best ingredients for a truly delicious sake. This is also true for the DASSAI BLUE Sake Brewery in New York. We would like to introduce DASSAI Blue to Japan as proof of our commitment to good sake."
■Information of products
Name of products: DASSAI BLUE Type 23
Rice: Yamada Nishiki cultivated in Japan
Rice polishing ratio: 23%
ABV: 14%
Size: 720ml
RRP: JPY 10,000 without tax
Name of products: DASSAI BLUE type 50
Rice: Yamada Nishiki cultivated in Japan
Rice polishing ratio: 50%
ABV: 14%
Size: 720ml
RRP: JPY 3,800 without tax
■About DASSAI BLUE Sake Brewery in New York, the first overseas brewery of DASSAI
・DASSAI ANNOUNCES OPENING OF DASSAI BLUE SAKE BREWERY IN HUDSON VALLEY
・Kuramoto Diary #535 -【The Grand Opening Ceremony of DASSAI BLUE Sake Brewery in New York】
・Kuramoto Diary #543 -【Dassai's Back】
■What is DASSAI BLUE Sake Brewery?
Asahi Shuzo Co., Ltd. began planning the construction of this brewery in 2016, the company's first overseas brewery. After twists and turns with Covid-19 pandemic and other factors, completion of the brewery was set for March 2023. In the same month, Chairman Hiroshi Sakurai moved to New York to spearhead DASSAI BLUE Sake Brewery in New York. In May, as in Japan, we began making of Junmai Dai-ginjo, using only Yamada Nishiki, and the sake was named DASSAI BLUE. Grand opening ceremony of the brewery was held on 23 September 2023 with approximately 500 participants, marking the start of DASSAI's new challenge in New York.
Since September 2023, DASSAI BLUE has been available at various restaurants and liquor stores in New York.