The Asahi Shinbun - "Bottle of sake made from finest rice auctioned for 840,000 yen"

By HIROKI ITO/ Staff Writer for The Asahi Shimbun

"A bottle of limited-edition sake from the renowned Dassai brand fetched the equivalent of 843,750 yen ($8,026) at auction in Hong Kong on Nov. 10.

The winning bid was 62,500 Hong Kong dollars.

Brewery Asahi Shuzo Co. held its first-ever contest in 2019 to find the best Yamada Nishiki rice variety to use in Dassai, a renowned “junmai daiginjo” (sake specially brewed with pure rice) brand."

For the full article: http://www.asahi.com/ajw/articles/13921195